Since 2016, PMC-Nepal has designed, written, and produced three full-length social behavior change radio shows with both national and regional broadcast partners reaching audiences in the millions. In addition to these mass media programs, PMC has worked with grassroots girls’ empowerment organizations to incorporate entertaining content and strategy into life skills sessions for out-of-school girls’ community theater programs.
HilkorWhile originally developed for a nationwide broadcast in partner with the Antenna Foundation, Hilkor is now part of the curriculum at Janaki Women Awareness Society — a life skills educational center for out-of-school girls. Girls introduced to Hilkor are empowered to continue skill courses, delay marriage, develop non-spousal friendships, and priortize their own health.
Rope Guna FalActing together with UNICEF, The Kendeda Foundation, and Antenna Foundation Nepal, this year-long radio program addressed parenting practices, child marriage, sexual reproductive health, child marriage, and other social issues. By incorporating parent education and child marriage storylines into Rope Guna Fal, PMC and contributing partners aimed to move the needle on the attitudes and actions that contribute to early marriages.
Community Street TheatreTrained in community theater and the PMC methodology, 60 girls from the Janaki Women Awareness Society performed scenes from Hilkor live, bringing drama and modeled behaviors to life. PMC’s Community Street Theatre program reached more than 11,000 audience members and inspired action among individuals. When asked “to what extent did the performance spur you to take some action, or make change,” 75% of listeners answered “very much.”
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