PMC members pose at the SBCC Summit
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PMC Shares and Learns at International Entertainment-Education Summit

May 01, 2018

Entertainment-education is a dynamic field with diverse application. From April 16-20, 2018 the International Social and Behavior Change Communication Summit (SBCC Summit) focused on the power of entertainment-education, and Population Media Center (PMC) was a sponsoring organization for the conference. The cross-section of 1,200 professionals who travelled to Indonesia from 90 different countries delivered an exciting look into what’s working in the use of SBCC and entertainment to improve lives.

PMC evaluates all of our entertaining shows to understand our impact. We were excited to showcase some of our recent experiences and share our learnings with others. Our team gave six presentations, two poster presentations, one skills-building workshop – and hosted a PMC booth throughout the week.

“I found the summit valuable in so many ways,” says Scott Connolly, PMC’s Director of Research, “including the opportunity to connect with others doing similar work and form possible partnerships for future programs.”

The committee currently working on the Summit Declaration agrees, saying “This Summit has confirmed the vitality, dynamism, evolution and maturity of our field of practice. We return home more united, more committed to people-centered development than ever.”


Pictured: Honoring Miguel Sabido at the Summit Gala

Miguel Sabido (center) was a keynote speaker and honored by PCI Media Impact (at left) and PMC (PMC’s Jean Bosco Ndayishimiye and Scott Connolly at right).

Using Entertainment-Education to Tackle Child Marriage in Nepal
Monday, April 16, 11:00-12:15, presentation

Developing a Multi-Faceted Campaign to Address Gender-Based Violence and Reproductive Health in Burundi
Monday, April 16, 1:30-2:45, presentation

SBCC & Entertainment-Education’s Role in Protecting the Planet: Embracing the Conservation Sector’s Paradigm Shift
Monday, April 16, 3:30-4:45, panel

Restavek No More: Using Entertainment-Education to Tackle Taboo Subjects
Monday, April 16, featured poster

Harnessing the Power of Entertainment-Education to Change Lives in a Large African Country: The Democratic Republic of Congo
Wednesday, April 18, 2:30-3:45, presentation

Designing, Implementing, And Measuring “Fourth Generation” Entertainment-Education Programs: Insights from Implementers Working in Mozambique, Afghanistan, Burkina Faso, Cameroon, Senegal, and Worldwide
Thursday, April 19, 10:00-11:15, panel member

Making Mass Media Personal: Media Mix and Techniques that Create Deeper Audience Engagement with the Content
Thursday, April 19, 12:00-1:15, panel member

Comparing the Cost-Effectiveness of Long-Running Entertainment-Education Radio Serial Dramas in Africa
Thursday, April 19, featured poster

How to Develop Cost-Effectiveness Data for Entertainment-Education Programs to Deliver Compelling Results to Donors
Friday, April 20, 10:15-11:30, skills workshop