BARNUSIETEHDEH! “LET’S DO THE RIGHT THING” IN LIBERIA
In a country shaped by resilience and hope, Liberia’s story continues to unfold—one rooted in healing, unity, and the promise of transformation.
In 2023, Population Media Center (PMC) and Talking Drum Studio (TDS) launched Barnusietehdeh!—a 156-episode radio show whose name means “Let’s Do the Right Thing.” With support from the Swedish International Development Agency (SIDA), this multimedia campaign was more than a broadcast—it was a call to action. For 1.5 years, across all 15 counties of Liberia, the airwaves filled with characters who sounded familiar, faced challenges that hit close to home, and made choices that mirrored real life. Listeners weren’t just entertained—they were seen.