What’s the best way to have an impact?

Tell a good story. Make it entertaining. And strive for social change.

Population Media Center is a content studio.  In the U.S. market, we develop, finance, and produce original content that addresses contemporary social issues, utilizing diverse formats and genres on traditional network, cable, streaming, and digital platforms.

Our narrative focus is in addressing the broad, complex, and infinitely interesting areas of women’s empowerment, human rights, and environmental sustainability. Of course, these issues are just part of the diverse spectrum of real-world situations and environments that Americans experience on a daily basis. Life is not simple, so our stories aren’t either.

We have progressive sensibilities, a national perspective – and a laser focus on storytelling for social good. We value great entertainment and building powerful narratives. Our characters are authentic and multi-dimensional, based on in-depth research into a particular issue or area of interest. But our journey to a great story always follows one guiding star: to empower people to live healthier and more prosperous lives.


PMC show picked up as Hulu original

Nominated for six Daytime Emmys

Catalyzed viewers to assess risk for pregnancy and STDs

First all Latino cast in Hollywood


Not just successful entertainment. Proven Social Results.

 

Population Media Center ‘s multi-Emmy Award® nominated series, East Los High, rose to be one of the top five shows on Hulu during its first season. This series proves it’s possible to gain critical acclaim, ratings – and social outcomes:

  • In the first month, more than 27,000 people used a planned parenthood widget from eastloshigh.com
  • Of those more than 27,000 people, 55% were NEW visits to planned parenthood
  • On the day East Los High premiered, traffic to StayTeen.org doubled
  • In the first month, direct traffic to StayTeen.org increased by 53%
  • More than 60% of viewers said they referred East Los High resources to a friend
  • 48% of the target sample visited the eastloshigh.com resources page
  • 81% of visitors to the resources page shared and recommended the resources to others

A Closer Look

Students at East Los High
East Los High: Sizzle Reel
Welcome to East Los Angeles Sign
East Los High: Behind the Scenes
East Los High Transmedia Experience
East Los High: Transmedia

 


Lisa Caruso, PMC Head of U.S. Content

Lisa Caruso
Head of U.S. Content

With over 20 years of industry experience as a producer, director, screenwriter, and development executive, Lisa previously founded Virago Entertainment, to bring authentic and courageous female-driven content to the forefront. In prior years, she worked in scripted development for two shingles at Universal Studios and also directed and produced numerous reality series and documentary specials for multiple networks including HBO, Bravo, MTV, and E! She was an Executive Producer of Digital Media at Ashton Kutcher’s Katalyst Films. Lisa is a member of the Producers Guild of America.

 

 

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