Case Study: Vencer El Miedo (“Overcome The Fear”)
Many people don’t realize the impact TV shows, social media, video games, and other forms of entertainment have on their daily lives. These forms of communication can actually influence decision-making, whether for good or bad. And, as Population Media Center (PMC) has shown, TV can significantly impact the attitudes of adolescents and their parents about good reproductive health.
Teenage pregnancy has a number of cascading consequences, including a decline in female education. PMC worked with Televisa (the largest mass media company in the Spanish-speaking world) to create Vencer el Miedo (“Overcome the Fear”), a show designed to promote healthier attitudes and behaviors around adolescent reproductive health, with the goals of reducing unplanned pregnancy and increasing use of contraceptives among adolescent groups at risk in Mexico.
The statistical impact has been profound:
- 62.4% of viewers talked to their adolescent children about sex, compared with 43.9% of non-viewers
- 27.9% of adolescent viewers searched for information on contraception, compared to 19.2% of non-viewers
- Viewers were 1.7 times more likely than non-viewers to have talked to their adolescent child about sex
Shows like Vencer el Miedo are making a difference in the world. Download the case study on the impact of Vencer el Miedo below—and discover how supporting programming like this can make a difference.