PMC's Theory of Change Model and Why it's Successful
Since 1998, our award-winning, locally produced radio and video series—featuring relatable characters, familiar communities, and very real choices—have inspired planet-positive behavior change across 30+ languages, 50+ countries, and millions of lives. Combining behavior theory, media industry insight, and character-driven, culturally relevant storylines, our transformative approach empowers by entertaining. At scale. By popular demand. For global good.