PMC illuminates the landscape
Robust ethnographic formative research helps create culturally resonant, captivating fictional characters.
PMC Recruits from the Local Culture
Highly qualified in-country creative teams add capacity to accurately interpret, represent, and positively address local social norms.
Local Team Applies Global Theory
Local teams and PMC trainers co-analyze social dynamics of existing norms. Behavioral paths to desired normative change are mapped and serve as strategic guides for fictional plots and character development.