Man standing in front of a crowd wearing a shirt that says "Agashi"

project

Agashi Series

Radio Show

Burundi

Millions of Burundians enjoy the Agashi (“Hey! Look Again!”) series that started in 2014. The third show in the Agashi series, which wrapped in 2021, reached over one million loyal listeners every week. For more than eight years, our audiences have been gaining ground taking solid strides in their pursuit of family planning and gender equality – all for an average of $0.96 per listener.

“I myself always listen to Agashi. I encourage you all to listen to it as well. You’ll benefit from the relevant advice given by Agashi.”

– Dr. Josiane Nijimbere,
Burundi Minister of Health

“Agashi episodes never end without offering something that touches you and pushes you to change.”

– Agashi Listener,
Via Phone Survey

Making a Difference

Agashi has shown, once again, that our transformative approach empowers by entertaining — and all for an average cost-per-impact of $0.96 to reach each loyal listener. The hit show’s relatable characters, familiar communities, and very real decisions guided listeners to vital health and human rights resources.

Rights of Women and Girls

Building global sustainability for today and for tomorrow all begins with the rights of women and girls. The right to education, economic independence, and reproductive autonomy are the building blocks and must-haves for gender equality and a climate-conscious world.

Sexual Reproductive Health and Rights Family Planning and Modern Contraception Gender Equality

Woman laughing with her head tilted back a bit. Over all pure joy.

Woman standing in front of stacks of fabric at her fabric shop

Community Organizer uses Agashi to Make Impact

Jeanne uses Agashi in her work to correct misinformation on family planning, pregnancy, and sexually transmitted infections.

Launching in 2014, Agashi became a huge hit across Burundi, demonstrating once again PMC’s commitment to creating hit entertainment rather than boring stories laden with messaging. Agashi 4, the fourth show in the series, began airing in 2022.

Surveys have shown that listeners are not only enjoying the show but also absorbing many of the lessons that are being explored by the transitional characters. The show’s effectiveness comes from its ability to get people talking about uncomfortable issues that would otherwise be ignored or dealt with in unproductive ways.

“There are things that I don’t feel comfortable talking about,” said one Burundian father. “The serial drama helps me educate my children. That way they can adopt better behaviors.”