Agashi 2


PMC produced Agashi 2 (“Hey! Look Again!”) in Burundi. This 208-episode radio show aired from August 2016 to August 2018 in Kirundi, Burundi’s national language.

Agashi 2 aired two episodes per week on eight radio stations in Burundi: Burundian National Radio (RNTB), Radio Isanganiro, REMA FM, Radio Nderagakura, Radio Culture, Ijwi ry’Umukenyezi, Star FM, and Radio Izere. Agashi 2 followed the first season of Agashi, which ran 208 episodes from January 2014 to January 2016 and reached more than two million people at a cost of $0.74 US per loyal listener.

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As with all PMC radio shows, Agashi was created using PMC’s radio show methodology.

Making a Difference

It’s too early to have final results, but we will have results from clinic monitoring and a nationally representative impact study available soon.

Project Information

Title: Agashi 2 (“Hey! Look Again”)
Format: Radio Show
Location: Burundi
Language: Kirundi
Duration: August 2016 – August 2018

Visit Agashi’s Website!

Administrative Team:
Resident Representative: Jean Bosco Ndayishimiye
Financial Assistant: Willy Nsengiyumva
Communications & Promotion Assistant: Bernard Bankukira
Monitoring & Evaluation Assistant: Frederic Kanyugu
Administrative Assistant: Jacqueline Hagerimana

Driver: Emile Ndayisaba
Office Cleaner: Tharcisse Hicuburundi

Creative Team:
Producer: Francois Ndondo Abedi
Studio Technician: Bright Olivier Ndayishimiye
Writer-in-Chief: Consolate Sindakirimana
Writers: Jeanine Ndayiragije, Thaddée Nzigamasabo, Richard Giramahoro

News Related to this Project:

Games Designed for Burundi Schools to Help Deter Violence

March 21, 2017 — School grounds were full of games, dancing, laughing, listening, and learning in multiple Burundi provinces in September and... Keep reading.

Celebrating Erik Bergstrom

March 17, 2017 — It is with sadness that we share the passing of Erik E. Bergstrom. Erik was the co-executive director... Keep reading.

The Power of Stories: PMC’s Five Minute Video

December 5, 2016 —   Population Media Center’s entertaining stories create change on deeply entrenched beliefs and behaviors, particularly gender equity and the... Keep reading.

One Story Ends and Another Begins: Burundi Celebrates Progress

September 6, 2016 — On August 23rd, the drums could be heard in Bujumbura. The Drummers of Burundi are well-known for their... Keep reading.


Ruberika's Story

Ruberika, a 25-year-old wife, hopes to give birth to a boy, but her history of labor complications and crippling malnourishment casts doubt about if she can survive another pregnancy. An earlier pregnancy—a protracted ordeal that ended in an emergency cesarean section—left Ruberika with psychological scars and fistula. She wants to conceive a boy because her friend has convinced her that her worth as a wife is dependent on being able to bear a son to secure her husband’s legacy. But Soto, her husband, does not want another child, as he fears that his wife may die in in the process of pregnancy and delivery. Content with the children they already have (who are all girls), Soto entreats his wife to visit the local clinic to obtain a contraceptive methodShe pretends to visit the clinic, and dupes Soto into believing she is using a contraceptive method, but, with the help of her negative friend, she is actually using a traditional concoction to increase her fertility. Only after trying events and dangerous situations will Ruberika gradually come to understand that girls and boys possess equal value and abandon her attempts to get pregnant again.

Tazaro's Story

Tazaro, the owner of a boutique shop, teeters on the brink of bankruptcy, his business ravaged by a robbery. Even before catastrophe struck, his shop struggled to stay afloat, so Tazaro had routinely turned to his sister for financial and moral support. But now Tazaro believes his dreams of prosperity and a big family have been dashed once and for all. Tazaro begins taking his frustrations out on his loved ones, beating his wife, Lusiya, and neglecting his kids.

Tazaro is influenced by his friend, Matafari, who drives his wife to the breaking point, cutting her off from her friends and assailing her until she goes insane. And to make matters worse, in spite of his ample wealth, Matafari is an alcoholic—yet another vice that rubs off on Tazaro, who resorts to drinking to ease his emotional pains.

Tazaro’s descent into depression doesn’t just take a toll on Tazaro—there are ramifications for the rest of his family. Rudo, Tazaro’s son, a once-promising student, trades self-discipline and stellar grades for delinquency and shady friends. Tazaro’s daughter, Fiona, is equally affected by her father’s rapid decline. The two were estranged to begin with, but Fiona falls even further from his graces—largely because Tazaro’s narcissism and sexism prevent him from seeing the good in her. Finally, Fiona, fed up with her father’s abusive ways, disowns him and decides to move in with her aunt.

Things come to a head when Lusiya, no longer able to endure her husband’s recurring abuses, attempts suicide. Thankfully, in the nick of time Rudo and his friend arrive on the scene and stop her. The trauma of seeing his mother nearly die by her own hand is enough to jolt Rudo from his self-destructive behavior and divert him from following in his father’s footsteps. Tazaro comes to realize how he has compromised the mental and physical health of those closest to him and reforms his ways hoping that he can repair the damage that has been done.

Kanyana's Story

Kanyana can’t help it: she’s naturally drawn to shiny, expensive things. But Zuwena, Kanyana’s freewheeling friend who prostitutes herself for money and trinkets, is proof that material goods, however appealing, often come at a heavy—and perhaps invisible—cost. Kanyana is eager to emulate her friend, but there’s also a part of her that’s hesitant to sleep with strangers even if she’s compensated. Although aware that her daughter is wrestling with an important dilemma, Kanyana’s mother remains a passive bystander, reluctant to intervene because she’s too embarrassed to talk about sex with Kanyana. As a consequence of her mother’s failure to act, Kanyana drifts closer to people who take advantage of her naivety. Kanyana’s friend, Kenegeri, a motorcycle taxi driver, womanizer, and master manipulator, plies Kanyana with gifts until she finally relents and agrees to have sex with him. Soon after this, her first sexual encounter, she finds that she is losing a lot of blood—a terrifying discovery that serves as a wake-up call to Kanyana. It dawns on her that she cannot be so complacent, or she’ll end up with a STI, like Zuwena, in no time at all.

Ready to change her behavior and take ownership of her evolving sexuality, Kanyana solicits advice from Beatrice, a young leader in the community. Beatrice counsels Kanyana on using protection, convinces her that Kenegeri is coercive and callous, and encourages Kanyana to cut ties with the taxi driver and concentrate on school instead. Kanyana must work to find who she is and what makes her happy, but discovers that academic success has its own merits.

Issues this storyline addresses:

Lysa's Story

Lysa, the sister of the notorious motorcycle driver, Kenegeri (antagonist in Kanyana’s Story), confronts a bleak future. Her situation, to say the least, is dire. Parentless, ostracized by her brother, and surrounded by characters who wish nothing more than to exploit her, she has precious little to look forward to each day. Compounding Lysa’s sorrows is the demeaning life that her aunt, Popina, forces her to lead. A cabaret owner with a mean streak to rival Kenegeri’s, Popina not only demands that her niece participate in the nightly shows, but also compels her to wear humiliatingly skimpy clothes for the sake of satisfying the audience. One patron in particular is a big fan of Lysa’s stage character: Claude, who happens to be Lysa’s teacher, spends his off-hours at Popina’s place, ogling his pupil. Working as a cabaret dancer is draining, and combined with intensive house chores, it leaves Lysa with minimal energy for studying. As Lysa’s performance in school begins to flag, Aunt Popina, distressed at her niece’s lack of success, pushes her to sleep with Claude as a ploy to get her grades up. Lysa has no choice but to say yes. But Popina’s plan backfires in disastrous fashion when Mamam Tonny, the wife that Claude chooses to ignore, learns of her husband’s infidelity. Driven by the desire for revenge, she hunts down Lysa and delivers a harsh beating.

Lysa receives the punishment and returns home, stripped of the hope that her life will ever improve. But this proves not to be the case. As chance would have it, Lysa encounters a girl named Ange, who quickly becomes both a loyal companion and a source of strength to Lysa. Ange, resolute by nature and filled with information, teaches Lysa how to “lay down the law.” Thanks to Ange’s sage advice, Lysa learns to defend herself against people such as Aunt Popina and Claude. She takes charge of her life and pledges to pursue justice and gender equality.

Issues this storyline addresses:

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