The numerous and egregious challenges accessing safe abortion in the U.S., particularly for marginalized people, had rarely been documented in a doc-follow podcast format. This series put the listener in an individual’s shoes as they navigated untraveled roads. The identity of those seeking abortions was kept anonymous.
Each episode featured a unique first-person narrative of an individual seeking an abortion or those who worked tirelessly to enable access. Stories began when the subject chose to terminate a pregnancy, sought out help from an abortion fund or support services, or traveled far distances to a clinic for a surgical or medical abortion. Additionally, interviews with leading doctors, activists, and experts illuminated what was at stake as abortion deserts expanded and rights are restricted.
It’s a series you need to hear.
The Crossing the Line podcast was supported by a comprehensive social impact and awareness campaign.
- Crossing the Line had a Project Advisory Committee, including issue experts, non-profit leaders, and relevant spokespeople.
- We had a network of Impact Partners in the abortion services, community advocacy, and reproductive freedom spaces and will drive listeners toward their resources and information.
- The podcast reached new audiences through innovative social and digital marketing strategies and provided clear opportunities for audiences to learn, support, and advocate in their communities.
- Outcomes were tracked and measured collaboratively, sharing all impact with partners.