project

Zoukoutap Series

format
Radio Show
location
Haiti
Zoukoutap (“To Limp”) challenged social norms around issues like child slavery and family planning in Haiti. Launched in 2013, this compelling radio series combined Afro-Caribbean rhythms, relatable characters, and gripping cliffhangers to both entertain and educate audiences through 2020. Zoukoutap 3 alone attracted over 550,000 loyal weekly listeners, tuning in to engage with its powerful storytelling and social impact.
“Zoukoutap taught me not to mistreat your child or any child. The right thing to do is to put your child in school and to always treat other children as if they’re your own.”
Zoukoutap Listener
“I really love the show. It makes me laugh, just like it sometimes makes me cry.”
Zoukoutap Listener

Moving the needle on deeply rooted social issues takes time and is a more complex challenge than building a fan base. That is why a long-term commitment to an audience is crucial – and why PMC has broadcast three powerful Zoukoutap shows in Haiti.

Change Comes in Stages

How Zoukoutap listeners’ knowledge, attitudes, and behaviors changed over time.
Read More

PMC produced the first season of Zoukoutap (“To Limp”) in Haiti in 2013. The Creole language radio show was such a success it was rebroadcast in 2014. A sequel to the program, Zoukoutap 2, aired from May 2015 to June 2016. Zoukoutap 3 aired from November 2018 to July 2020.

Although Zoukoutap means “to limp,” it is also the noise made by limping, like the scuffing on the ground. The theme song ends with a phrase that translates into, “we’re zoukoutap(ing) until we walk straight.”

Funded By

See More of Our Work

Projects