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Charity Navigator Gives Population Media Center Highest Rating

Mar 13, 2014

SHELBURNE, VT – On February 4, 2014, Charity Navigator announced that for the second consecutive year, Population Media Center (PMC) has been awarded the coveted 4-star rating for sound fiscal management and for commitment to accountability and transparency. As the nation’s largest and most-utilized evaluator of charities, more and more donors have come to rely on Charity Navigator for its unbiased, objective, numbers-based ratings of over 7,000 American charities.

“Only 19 percent of the charities we rate have received at least two consecutive four-star evaluations, indicating that Population Media Center outperforms most other charities in America,” says Ken Berger, President & CEO of Charity Navigator, in his congratulatory letter. “This ‘exceptional’ designation from Charity Navigator differentiates Population Media Center from its peers and demonstrates to the public it is worthy of their trust.”

Charity Navigator’s rating system is a complex metric based on an organization’s overall financial health, reporting practices, and openness and accountability to stakeholders and the public. Out of a possible 70 points, PMC received a financial rating of 64.44 points, and an overall rating of 65.53, placing the organization in the “exceptional” category.

“PMC is committed to the highest standards of accountability and transparency,” says Paul Ugalde, PMC’s Director of Development. “It is wonderful to be recognized, again, as a 4-star organization by Charity Navigator, one of the most reputable ratings services for the non-profit sector.”


Population Media Center is a nonprofit, international nongovernmental organization, which strives to improve the health and well-being of people around the world through the use of entertainment-education strategies, like serialized dramas on radio and television, in which characters evolve into role models for the audience for positive behavior change. Founded in 1998, PMC has over 15 years of field experience using the Sabido methodology of behavior change communications, impacting more than 50 countries around the world.