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GuideStar Gives Population Media Center Gold Status

Jun 23, 2014

SHELBURNE, VT – There are a number of nonprofit organizations working to make the world a better place.  GuideStar makes it easy to figure out what these organizations are really doing, what their missions are, and whether or not they are having an impact. In June, GuideStar gave Population Media Center, an international non-profit organization, gold status.

“We push ourselves to higher levels every time we fill out or update a profile like GuideStar’s,” says Paul Ugalde, Population Media Center’s Director of Development. “We’re dedicated to meeting the highest standards.”

Population Media Center (PMC) is a nonprofit organization that creates entertaining serial dramas for radio and television that address social issues. The long-running soap operas inspire thought and conversation among the audience to increase understanding around issues like family planning, reproductive health, women’s rights, education, and HIV/AIDS.

GuideStar is an online listing service that displays key information about non-profit organizations, such as an organization’s impact and mission statements.  Their mission is to increase transparency about non-profits to allow donors to make better decisions and encourage charitable giving. GuideStar rates non-profit organizations according to three levels – bronze, silver, or gold – and they are looking for transparency and accountability.

“By achieving GuideStar’s gold status, PMC has shown again that it’s a credible organization,” says Ugalde. “PMC is consistent in its message, image, and practices. We are doing what we say we’re doing and it’s having significant impact. We deal in trust, transparency, and accountability.”

Visit PMC’s profile on GuideStar.


Population Media Center (PMC) is a nonprofit, international nongovernmental organization, which strives to improve the health and well-being of people around the world through the use of entertainment-education strategies, like serialized dramas on radio and television, in which characters evolve into role models for the audience for positive behavior change. Founded in 1998, PMC has over 15 years of field experience using the Sabido methodology of behavior change communications, impacting more than 50 countries around the world. www.populationmedia.org