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Inheritance for a Better Future: Results of PMC Drama in Rwanda

Mar 19, 2019

Population Media Center (PMC) and PMC’s local office, Umurage Communication for Development, based in Kigali, Rwanda recently concluded national broadcast of the radio show, Umurage. Umurage ran for one year (156 episodes, broadcast June 2017  – June 2018) in Kinyarwanda, one of Rwanda’s official languages. The show addressed the themes of child protection, family planning/reproductive health, nutrition, and gender-based violence.

Below are the results of a study done to assess the popularity of Umurage and to monitor whether Umurage motivated listeners to seek services throughout Rwanda.


Motivation to Get Services

Of all new and continuing listeners interviewed for the study:

Below are charts showing the proportions of listeners who were motivated by Umurage to seek services during broadcast, broken down by reason for visit, age group, marital status and more.

Bar graph showing the proportion motivated by Umurage by reason for visit. Family Planning Services is the highest with 17%
Bar graph of proportion motivated by Umurage by age group. 20-24 is the highest with 28%
Bar graph of proportion motivated by Umurage by education. Primary education is the highest with 62%
Bar graph of proportion motivated by Umurage by marital. In Union is the highest with 45%