A photo of Emmanuel Nuwamanya
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Staff Spotlight: Emmanuel Nuwamanya

Aug 31, 2020

This month we spoke to Emmanuel Nuwamanya, PMC-Rwanda’s Marketing & Communications Officer, about creating powerful communications for PMC dramas in Rwanda, and how PMC shows can touch the hearts of our audiences.

What is your name, position, and how long have you worked for PMC?

My name is Emmanuel NUWAMANYA and I have been working as Marketing and Communications Officer for PMC-Rwanda since March 2017.

What is your favorite thing about working at PMC?

Working with people (especially drama actors) who are both points of reference from our audience through their educative messages, and entertaining characters as well, has been my favorite experience, among other things.

What is a normal day for you at PMC?

My normal day at PMC is usually characterized by setting and monitoring how the marketing and communication plan is being implemented, reflecting from the organization’s work plan. First by looking at the ongoing drama broadcast/rebroadcast schedule, planned community outreach activities (going into the community especially with actors is one of the most joyful moments I get), and using our social media platforms. Thereafter, thinking about new communication strategies to reach a wider audience and get their feedback on our communication.

What is one of the biggest challenges of your job?

My work requires constant thinking of new communication and marketing ideas to win over our audience and keep on top of our competitors in the same domain of communication; sometimes this is so challenging.

Why did you decide to work for PMC?

Having an educational background in journalism and communication, having heard about PMC’s international experience in communication, and the interest to improve my experience in the area of communication made me decide to be part of PMC.

Tell us a little about your childhood, family, or favorite things to do outside of PMC.

I am the second born in a family of four children (one girl and three boys), As a child I used to like reading novels and always admired TV news anchors, a factor that led me to study journalism. Since my childhood my favorite hobby has been cycling which I do every weekend. I replaced novel reading with watching movies and can’t miss watching both local and international news.

Is there anything else you would like to share about yourself or your work?

Unlike jobs before, working with PMC has enabled me to realize how much drama can educate and touch a person’s emotions; two things among many that have always helped me to gauge the impact of our messages delivered to our audience.