DOWNLOAD THE BOOK: Showrunning for Social Impact Entertainment
Thought Leadership
the latest
WATCH THE VIDEO: PMC PRESIDENT & CEO JOINS EXPERT PANEL
On November 19th, Population Media Center’s President and CEO, Margot Fahnestock, joined a global panel of experts for a one-hour webinar, Writing Stories for Behavior Change: From Insight to Impact. Hosted by the SIE (Social Impact Entertainment) Society, this conversation brought together leaders at the intersection of entertainment, research, and social impact sharing how storytelling can be intentionally designed to drive social and behaviour change. The live session has passed, but the full 60-minute recording is now available for on-demand viewing.
In this conversation, Margot offers a clear and compelling look at how evidence-based storytelling works in practice, from integrating behavioral insights into scripts, to fostering collaboration across research and creative teams, to measuring narrative change and real-world impact. Drawing from her extensive leadership in global women’s health, philanthropy, and narrative strategy, she provides both high-level perspective and actionable guidance for practitioners, donors, and creators alike.
This session bridges the gap between creative intuition and evidence-based strategy, offering a practical roadmap for anyone working at the intersection of storytelling and social impact.
If you missed the live event or want to revisit the insights you can now watch the full recording at any time.
