East Los High rose to be one of the top five shows on hulu.com during its first season and has received six Emmy nominations. Because PMC hires producers, writers, and actors from the community we’re trying to reach, East Los High was Hollywood’s first and only series with an all Latino cast. It has drawn more than one million unique visitors to Hulu’s Latino page each month and has been written about in publications like the American Journal of Public Health for its impact on issues like adolescent sexual and reproductive health. StayTeen.org’s website traffic doubled on the day East Los High launched and 22 percent of Planned Parenthood’s total “the check” widget visits during the first season were accessed through the East Los High website.

PMC built East Los High based on PMC’s approach to entertainment-education hoping to help address teen pregnancy and other health and social issues. Bill Ryerson, PMC’s President, Katie Elmore Mota, PMC’s former Vice President of Communications and Programs, and Virginia Carter, former PMC board member with an Emmy and two Peabody awards to her credit, trained the East Los High writers in PMC’s methodology. The introduction of transmedia storytelling was inspired by formative research demonstrating robust media usage by the target audience and Mota’s recent Master’s degree.

PMC produced the first season of East Los High and subsequent seasons have been licensed to Wise Entertainment for production. Wise Entertainment is a Hollywood-based production company established by Mota after East Los High’s first season.
East Los High has been covered for its notable firsts (such as the all Latino cast), its exciting drama, and its educational content in news outlets such as NPR, Los Angeles Times, and Indiewire.

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