From Guatemala to Mexico: PMC Radio Show Launches in June
News
Request for Proposals: TOMA MI MANO
Calling Storytellers, Marketers, and Researchers for a Powerful Social Impact Entertainment Project
Hold onto your seats as the beloved radio drama, Toma Mi Mano, makes a triumphant comeback in 2024. After captivating audiences in Guatemala and Mexico, this groundbreaking series is set to enthrall listeners across the United States with its powerful narratives and impactful characters.
To implement this project, we are currently seeking proposals from qualified agencies for two important components:
- Powerful storytellers: View the Request for Proposals here. Dissemination and marketing partner to bring this show, its characters, and the life-changing issues alive in the U.S. market.
- Dedicated researchers: View the Terms of Reference here. SBCC/SIE research firm partner to capture the impact of this show in changing lives.
PMC’s Toma Mi Mano (“Take My Hand”) originally aired in Guatemala from March 2018 to September 2019, captivating audiences across all 22 states. Now, in 2024, this compelling 156-episode radio show is set to make waves in the United States, building upon its success in Mexico where it aired on Radio Huayacocotla, reaching over 600,000 listeners in seven states. With updated digital ecosystem and a constant commitment to engaging audiences, Toma Mi Mano will continue to inspire action and change.
