Transforming Lives: Explore PMC-E’s Impactful Journey
Dive into the transformative stories and achievements of Population Media Center-Ethiopia (PMC-E) as they harness the power of media to drive meaningful social change. Over the past two decades, PMC-E has pioneered innovative media communication strategies, tackling pressing issues like family planning, gender equality, HIV/AIDS prevention, and the eradication of harmful practices such as Female Genital Mutilation (FGM) and Child Marriage.
This comprehensive document features:
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In February 2012, PMC published Azurit (“Whirlwind”) with real-life stories about alcohol and substance abuse. Complemented by the talk show Finote Lesiket (“The Right Path to Success”) and capacity-building training programs.
Nekakat (“Cracked”), produced by PMC-Ethiopia, was strategically designed and launched to support the Ethiopian Government and United Nations Fund’s goals of achieving zero tolerance for female genital mutilation (FGM) by 2024.
Yeregebu Feteloch (“Broken Dreams”), a 130-episode radio drama in Amharic, aired twice weekly on Ethiopia’s National Service Radio from January 2012 through August 2014.
