PMC-Zambia

Population Media Center has worked in Zambia since 2018 when The United States Agency for International Development (USAID) awarded PMC $2.6 million to develop and disseminate content targeting behavior change to improve the health of women and children in Zambia. In 2021, USAID extended its support for the two popular PMC-Zambia radio shows, Kwishilya (“Over the Horizon”) and Siñalamba (“Breaking the Barrier”).

Meet Agness and Bupe

Our Projects

Kwishilya

Developed as part of the USAID/Zambia’s Community Radio Program, the first season of Kwishilya reached an estimated 659,440 weekly listeners, empowering more women to use modern contraceptives and getting more girls into school. The impact of Kwishilya season one was undeniable, creating an opportunity for a sequel with familiar characters and similar social issues at the center of the broadcast.

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Photo of a stage at a large outdoor event. People on stage wearing blue "Kwishilya" shirts.

Siñalamba

Acting together, PMC and The United States Agency for International Development (USAID) developed Siñalamba for USAID/Zambia’s Community Radio Program. The show encouraged behavior change around crucial health and social issues in Zambia, including girls education, family planning, and gender-based violence.

Woman standing on stage holding a microphone and paper at her side. A crowd gathering behind her in the background.

A Look at Impact

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We Make shows that remake our world

Combining behavior theory, media industry insight, and character-driven, culturally relevant storylines, our transformative approach empowers by entertaining. At scale. By popular demand. For global good.

High Impact Issues