Staff & Boards

William Ryerson, MPhil
President & Founder

Bill oversees all PMC activity and travels around the world for current and new program development. He founded PMC in 1998 and since 2008, Bill has also served as Chair of Population Institute in Washington, DC, which works in partnership with Population Media Center. He has more than 50 years of experience working in the field of reproductive health, including three decades of experience with social and behavior change communications. He holds BA from Amherst College and a Master of Philosophy in Biology from Yale University.

Ronald Ahirirwe
Country Director, Uganda

Ronald Ahirirwe leads the PMC-Uganda team. Ronald has been involved with social behavior change communication radio show development and production ever since he left university more than 15 years ago in various consulting capacities. Between 2008 and 2011, Ronald led the department of Membership at the Uganda Law Society. Ronald was the head of the secretariat of the Uganda Parliamentary Forum on Media Freedom before taking over as the Deputy Resident Representative at PMC Uganda in 2018. He holds a Diploma in Law, an Honours Degree in Management and Communications, and a Master’s Degree in Drama for Life from Wits University, Johannesburg South Africa.

Joseph J. Bish, MS
Director of Issue Advocacy

Joe is an in-house, public-facing expert on population, family-planning, and other global sustainability issues related to PMC’s mission, ensuring Marketing and Communications initiatives include effective and focused advocacy messaging. Monitoring and analyzing new trends in PMC’s focus issue areas, the field of social change communications, and PMC’s operational landscape, he communicates these findings to both external and internal audiences. Joe holds a Master of Science in Environmental Advocacy and Organizing from Antioch University New England.

Elizabeth Borg
Vice President of Development Operations

Liz is an “out the door, on the road” fundraiser, as she calls it. Her role as the head of PMC’s development operations includes strategizing and implementing fundraising goals, connecting with donors, and cultivating relationships for the benefit of our transformative entertainment projects. Liz brings years of fundraising leadership experience to PMC from her roles at Population Connection, National Parks Conservation Association, and Appalachian Trail Conservancy. She holds a BA in Sociology and Women’s Studies from Moorhead State University and a Juris Doctor from William Mitchell College of Law.

Lisa Caruso, MFA, MBA
Head of U.S. Content

Lisa oversees all content development and production for the U.S. market. She has over 20 years of experience in the entertainment industry as a producer, director, screenwriter, and development executive. She helped launch a Discovery network, created several iconic TV series, and led branded web campaigns that have reached millions. A member of the Producers Guild of America, she received a Global MBA at the Thunderbird School of Global Management, an MFA in Directing at The American Film Institute, and a Certificate in Screenwriting from UCLA.

Natalia Cereser
Country Director, Guatemala

Naty is the Director of Professional Services at La fábrica&jotabequ/Grey, a leading marketing and communications agency in Guatemala and around the world. Naty is responsible for making sure that every marketing solution is founded on a sound strategy and achieves results. She leads the account team, planning team, BTL team, and digital team. Naty is a passionate people person who believes in the power of marketing for social good. She leads the PMC-Guatemala team.

Rahul Chatterjee
Creative Executive, U.S. Content

Rahul supports content development, both scripted and unscripted, for U.S. Content. He has over 15 years of experience both in the film and television industries. Along the way he has worked at FOX, NBC, CBS and Showtime networks working on television projects from script to screen. Born and raised in Chicago, he then moved on to Temple University in Philadelphia, where he graduated with a BA in Film & Media Arts.

Hailegnaw Eshete, PhD, MPH
Country Director, Ethiopia

Hailegnaw leads the PMC-Ethiopia team. Before joining PMC, Hailegnaw worked for the International Center for AIDS Prevention (ICAP) at Columbia University as the Director for Ethiopian Population Based HIV Impact Assessment (EPHIA). He has significant experience as a public health consultant for international NGOs and donor organizations. Hailegnaw holds a BSc from Addis Ababa University, a Master of Science in Public Health and a Master of Public Health from Tulane University, and a PhD from American Century University.

Mary Fafard
Brand Manager

Mary is responsible for planning, implementing, and optimizing PMC’s marketing content strategy across all channels, playing a major role in bringing the brand vision to life via an integrated marketing plan. She holds a BA in Communications and Community Media from Northern Vermont University and an MBA in Media in Communications from Castleton University.

Carolyn Gilbert
Senior Program & Partnership Development Associate

Carolyn supports new program development and partnership building at PMC, overseeing a portfolio of projects. Before joining PMC, she supported new business initiatives for a major USAID implementer, managing research and proposal development for opportunities up to $90 million. Born and raised in Vermont, Carolyn holds a BA in International Studies from Macalester College and an MSc in International Development and Humanitarian Emergencies from the London School of Economics.

Christina Guérin
Country Director, Haiti

Christina leads a communication agency in Haiti called Village Santé (formerly Bloom SA). Christina feels very strongly about using media for social change, particularly regarding child slavery in Haiti and approached PMC about collaborating on a drama. She is not the traditional PMC Country Director, but she oversees PMC’s Zoukoutap dramas in Haiti.

Barbara Johnson
Human Resources Administrator

Barbara oversees all human resource management functions, including policy development and oversight, staff management, compensation and benefits administration, and employment strategy. She has more than 35 years of experience in higher education, non-profit and corporate organizations. She holds an A.L.B. and an Ed.M. from Harvard University.

Susan Jones
Finance Associate

Susan manages project accounting to reconcile and report actual project expense in all countries where PMC operates. She also supports other finance functions for PMC. Susan has four years of accounting experience working in the captive insurance industry. She has her BS in Accounting from Champlain College.

Sandy Joseph, MA
Program Manager

Sandy serves as a liaison between country teams and U.S. Headquarters staff to coordinate the successful implementation and financial sustainability of PMC country programs. Prior to PMC, Sandy implemented USAID and UNICEF-funded projects on climate and education at the Mott Macdonald Group. She holds a master’s in International Educational Development from Columbia University.

Charles Kalonga, MBA
Country Director, Zambia

Charles leads the PMC-Zambia team. Charles is an accomplished commercial marketing, social marketing, and social enterprise professional with over 20 years of experience. He has led sales and distribution, marketing, and social marketing initiatives for commercial and nonprofit organizations in Zambia and other African markets. Before PMC, Charles worked as Managing Director for Live Well Social Business and as Programs Director at Marie Stopes International in Ethiopia. Charles has a Postgraduate Professional Diploma from The Chartered Institute of Marketing and an MBA from Edinburgh Business School at Heriot Watt University.

Tom Kazungu
Country Director, Kenya

Tom leads the PMC-Kenya team. Tom has been in the world of entertainment-education for several decades with PMC and with other similar organizations. From 1987-1989, Tom was a producer on Ushikwapo Shikamana (“If Assisted, Assist Yourself) and from 1992-1995 worked on Kuelewana Ni Kuzungumza (“Dialogue is the Basis for Understanding”). In more recent years, Tom worked for PMC during training sessions in Botswana, Ethiopia, Rwanda, Zambia and Uganda. He “has a passion for radio drama” and enjoys bringing formative characters to life.

Jean Bosco Ndayishimiye
Country Director, Burundi

Jean Bosco leads the PMC-Burundi team. Before joining PMC, Jean Bosco was a lecturer at the University of Burundi. Since 1997, Jean Bosco has been working as a consultant to international organizations such as UNDP, UNICEF, ILO, World Bank, and CARE. He has a long and rich experience working with rural populations, in action research, and is an expert in participatory evaluation approaches and in communication for development. He holds two diplomas in Development Studies and Clinical and Social Psychology.

Emmanuel Nuwamanya
Country Director, Rwanda

Emmanuel leads the PMC-Rwanda team and has 10 years of experience in the media and communications field. Before PMC, Emmanuel worked as a Public Relations and Marketing Specialist with Rwanda’s Workforce Development Authority. He also worked in Rwanda’s media industry as freelance journalist for The New Times and Radio Salus, and as a TV news reporter with Rwanda Broadcasting Agency. Emmanuel holds a BA in Journalism from the school of Journalism and Communication at the University of Rwanda and a professional certificate in Digital Media Production For Dissemination and Enlightenment from Okinawa International Training Centre.

Ephraim Okon
Country Director, Nigeria

Ephraim leads the PMC-Nigeria team. Ephraim joined PMC as an Executive Assistant in 2008. He is passionate about using media to confront the significant health and development challenges facing the Nigerian populace – extreme poverty, gender inequality, public health emergencies, climate change, and many others. He holds an LLB degree in Law from BAZE University. He holds a traditional title of Abom 1 of Okon.

Cecilia Orvañanos
Country Director, Mexico

Cecilia has led PMC-Mexico projects since 2015, as well as supporting PMC research in Guatemala and Mexico. Cecilia has worked at the intersection of media and behavior change for over 30 years, including roles with the World Health Organization and BBC World Service Trust. She holds an MA in Educational Research from the Universidad Iberoamericana Puebla, a BA in Communication Research from the Universidad Iberoamericana Mexico City, and diplomas in Business from IPADE, Poverty and Exclusion from AUSJAL, and Fundraising from Indiana School of Philanthropy.

Rajan Parajuli
Country Director, Nepal

Rajan leads the PMC-Nepal team. Rajan is a prominent journalist, media trainer, and communication activist in Nepal. For several years he has worked in radio and television production, organizing mass awareness campaigns in poor and marginalized communities, and training young journalists of Nepal. He served as Program Director at Antenna Foundation Nepal (AFN), an innovative media organization of Nepal. For his work at AFN, Rajan was named as one of 30 inspiring young activists by the National Endowment for Democracy (NED).

Kelsey Perrotte
Administrative Coordinator

Kelsey supports a variety of administrative duties across departments, with a focus on transaction processing for finance and development. She is passionate about promoting public health through socio-behavioral change, cultural empowerment, and a more sustainable planet with equal rights for all. She holds a Bachelor of Arts in Psychological Sciences from the University of Vermont.

William J. Rider, CPA
Vice President of Finance

Bill oversees all financial budgeting, accounting and reporting for the overall organization and each individual program. He manages all audit, banking and insurance activity, and he prepares new program development proposal budgets. Bill has more than 25 years of experience in non-profit finance and accounting. He holds a BA in Economics from the University of Vermont.

Dominica Ruelas
Manager, Creative Development, U.S. Content.

Dominica manages the west coast office for domestic production efforts by supporting the Head of US Content in evaluating materials for potential development, researching original ideas, monitoring industry trends and players, and building necessary materials for projects in active development to take to market. Dominica has held previous positions in the film and television industry at various top-tier production companies, including Imagine Entertainment. She holds a BA in Film and Television Production from the University of Southern California.

Clinton Sears
Director of Research, Evaluation, and Impact

Clinton leads PMC’s research activities — including the evaluation and communication of impact results from our global entertainment-education programs. Prior to PMC, Clinton was director of the monitoring, evaluation, and learning unit for a Vermont-based technical, engineering, and consulting company. He has also spent time abroad in the Peace Corps, working on USAID and UNICEF programs. In his free time, Clinton skis, hikes, and maintains a large at-home garden.

Wendi Stein
Program Manager

Wendi serves as a liaison between in-country staff and U.S. Headquarters staff to coordinate the successful implementation and financial sustainability of PMC country programs. Wendi has experience working for mission-driven organizations, including community foundations, higher education, the arts, and sustainable forestry. She holds a BA in Theatre Arts from Brandeis University.

Stephanie Tholand, MPA
Director of Program & Partnership Development

Stephanie oversees new program development and partnership building at PMC. Prior to joining PMC, she worked in non-profit administration and donor development, as well as working in Kenya in 2010 to advise on internal management strategies as a Pro Corps Volunteer. Stephanie holds a BA from Wake Forest University and a Master of Public Administration from San Francisco State University.

Kristin Thomas, MSPH
Program Manager

Kristin serves as a liaison between country teams and U.S. Headquarters staff to coordinate the successful implementation and financial sustainability of PMC country programs. Kristin has experience working in international health, including work with Planned Parenthood Global and PAI. She holds a BA from the University of Pennsylvania and a Master of Science in Public Health from Johns Hopkins Bloomberg School of Public Health.

Missie Thurston
Director of Marketing and Communications

Missie oversees all marketing and communication activities, advancing PMC’s brand and mission across a variety of channels. She has more than 15 years of marketing and communications experience and spent the five years prior to joining PMC working in public health. Missie holds a BA from St. Michael’s College and a certificate in Marketing Management from the Foster School of Business at the University of Washington.

David Walker, MBA
Executive Vice President

David oversees all PMC activity with a particular focus on strategic planning, including the successful implementation of programs and new program development. He has more than 20 years experience leading organizations in the public health and conservation sectors. He holds a BA from Miami University and an MBA from the University of Michigan’s Ross School of Business.