the latest
PMC Research published in the Journal of Communication in Healthcare
The Journal of Communication in Healthcare is a pivotal platform that focuses on the intersection of communication strategies, health promotion, and public health outcomes. It serves as a vital resource for researchers, practitioners, and policymakers who aim to enhance the effectiveness of healthcare communication. By disseminating evidence-based findings and successful case studies, the journal not only informs best practices but also inspires collaboration among stakeholders dedicated to advancing health outcomes globally. The article process is highly competitive and peer-reviewed before publication.
This November, the Journal of Communication in Healthcare covered the compelling research of Population Media Center (PMC) related to HIV prevention strategies in the Copperbelt Province, Zambia. With an adult HIV prevalence of 11.9%, Population Media Center’s Zambian team (PMC-Zambia) embarked on formative research across five districts—Ndola, Kitwe, Chingola, Kalulushi, and Mpongwe—to inform a dynamic Radio Talk Show (RTS) aimed at enhancing understanding and uptake of pre-exposure prophylaxis (PrEP).
The article presents:
- In-depth analysis from focus group discussions and key informant interviews revealing critical gaps in perceptions between healthcare providers and community members concerning HIV stigma and prevention.
- Key barriers to PrEP awareness, including misconceptions and social stigma, particularly affecting youth and older adults.
- Recommendations for targeted health communication strategies designed to inform communities, reduce stigma, and promote proactive HIV prevention choices.
“Understanding the nuanced perceptions of HIV prevention within our communities is crucial for effective health communication. This research not only sheds light on pressing misconceptions about PrEP but also highlights the importance of bridging gaps between healthcare providers and the public. I encourage readers to explore the findings in depth, as they present vital insights that can drive meaningful change in our approach to HIV prevention.”
– Mary C. T. El-Afandi, PMC Research Associate
Bridging the gap between community and provider perspectives: formative research for HIV prevention radio programming in Zambia
Findings reveal an urgent need for targeted health communication bridging provider-community perception gaps, addressing misconceptions through expert dialogue, and leveraging interactive formats to reduce stigma while promoting informed HIV prevention decision-making.
About the authors
The article is a collaborative effort by a diverse team of authors, each contributing their expertise to enhance the manuscript. Robert J. Vanaria drafted the initial version and conducted the first round of revisions, while Mary C. T. El-Afandi crafted the original abstract presented at the APHA conference in Minneapolis and led subsequent revisions of the manuscript. Shadrick Chembe and Benson Bwalya from Pragma Consultancy managed the data collection and initial analysis. Olivia Zulu played a vital role in supervising field data collection and developing instruments for data gathering. Charles Kalonga oversaw the project in Zambia, facilitating governmental approvals and supervising intervention production. Berlyn Joseph ensured effective program implementation by managing budgets and timelines. Samuel DiChiara assisted with research management and instrument development, while Dr. Amy Henderson Riley provided senior oversight and critical guidance throughout the research and manuscript preparation process. Ultimately, all authors collaboratively reviewed and approved the final submission.
Kasensa Kabuumi: When Fiction Changes Reality in Southern Province
What if one story could help a whole community talk about what’s been left unsaid? Kasensa Kabuumi (“Fountain of Life or Spring of Life”), is a bold, four-part radio miniseries tackling HIV, family planning, and gender-based violence through storytelling. Told through powerful characters and supported by live forums, talk shows, and community events, the series helped listeners see their lives in a new light. See how Kasensa Kabuumi became more than just a radio—it became a movement.
