Double Your Impact
In honor of our 25-year anniversary of transformative storytelling, the Cinco Foundation will magnify the impact of your generosity by matching any amount you contribute exceeding last year’s donation.
DonateCeci has been involved with many PMC projects. As PMC’s Country Director in Mexico, she has co-directed pre-show research programs and has led several large projects. Most notably, she assisted in the PMC entertainment-education training to production and creative teams at media company Televisa in Mexico City and then supervised the production and qualitative research of the Mexican telenovela Vencer el Miedo (“Overcome the Fear”). The program had an estimated 3.5 million viewers per day, the highest viewership of any show in its time slot.
Prior to PMC, Cecilia has worked at the intersection of media and behavior change for over 30 years.
Ceci enjoys inviting mass media directors and show runners to develop entertainment-education content and getting to know people from around the world with the same social interests and mission.
Ceci enjoys hiking, particularly by the sea; writing workshops; dancing; and spending time with family and friends.
Ceci’s favorites include PMC-Mexico’s Vencer el Miedo (“Overcome the Fear”), Sex Education, This is Us, and the book All I Really Need to Know I Learned in Kindergarten by Robert Fulghum.