PMC broadcast in Argentina from September to December 2012. Its population of 44 million is expected to grow by 34% by 2100.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Argentina for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households. Último Año’s website recorded 324,000 visits and 1.4 million page views. Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter. Último Año won a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
(CIA Factbook, 2013)
Argentina is approximately a third of the size of the United States with a population of 44 million. Argentina’s education and healthcare system is credited with being one of the best in Latin America, but it struggles with a high maternal mortality rate despite 98 percent of births occuring in a hospital. Argentina experiences approximately 44 deaths per 100,000 births.
It’s believed that many of these deaths occur because of illegal abortions. The government’s ban on abortion is held up stringently except in certain cases of rape or if the woman’s life or health is threatened. Post-partum hemorrhaging (PPH) and sepsis, two of the most common causes of maternal mortality in Argentina, are often related to the secret abortions. The government has tried to address this high maternal mortality rate with policy changes that increase reproductive health services, but enforcement of these policies has been limited and in some cases policy changes that would have increased women’s ability to access health services have been retracted.