PMC broadcast in Bolivia from September to December 2012. Bolivia's population of 10.7 million is expected to grow by 69% by 2100.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Bolivia for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households. Último Año’s website recorded 324,000 visits and 1.4 million page views. Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter. Último Año won a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
Bolivia is approximately the size of Ethiopia with a population of slightly over 10 million. Bolivia is one of the poorest countries in Latin America. Poverty affects a wide segment of the population, however, it affects children the worst. Approximately 28 percent of children younger than six years old living in Bolivia live in extreme poverty and almost the same percentage of children between six and 17 years live in extreme poverty. Minority and isolated populations also suffer disproportionately from poverty. Indigenous peoples living in Bolivia are twice as likely to find themselves living in extreme poverty than non-indigenous individuals.