PMC broadcast in Chile from September to December 2012. Chile's population of 17 million is expected to grow to over 21 million by 2050.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Chile for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households. Último Año’s website recorded 324,000 visits and 1.4 million page views. Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter. Último Año won a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
Chile is slightly larger than France with a population of almost 18 million. Chile’s large copper mining industry has greatly enriched its economy with about 20 percent of the country’s GDP due to copper production. However, the country is almost entirely dependent on outside sources for oil and gas (it imports 97 percent of its fossil fuels).
With rising energy costs, problems accessing gas and oil from Argentina and Bolivia, and decreasing copper prices, the country is looking towards alternate sources of energy. The hope is that investment in more diverse and cleaner energy sources will help boost its economy and decrease the strain on its residents to meet their energy requirements. The cost of energy in Chile is now one of the highest in Latin America with residents paying over $160 US for energy per megawatt hour (compared to $40 US in Colombia and only $10 US in Argentina).