PMC broadcast in Colombia from September to December 2012. Colombia's population of 47 million makes it the 3rd most populous country in Latin America.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Colombia for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households.Último Año’s website recorded 324,000 visits and 1.4 million page views.Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter. Último Año won a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
Colombia is about three times as big as Germany with a population of almost 48 million. Colombia is plagued by a myriad of challenges that threatens its economic prosperity and the wellbeing of its people. The country has a long history of violence and drug trade that continues today. The scale of this problem has led to large numbers of forcibly displaced populations and human rights abuses, both of which fall heavily on women and children. The government has attempted to contain the drug trade, resulting in a 50 percent reduction of cocaine production in the country over ten years. However, despite this progress it is believed that there are more than 300 drug smuggling organizations active in Colombia today.