PMC began working in Guatemala in 2012. Guatemala's population of 16.3 million would double in 36 years if current growth rates remain unchanged.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Guatemala for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households.Último Año’s website recorded 324,000 visits and 1.4 million page views.Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter. Último Añowon a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
Guatemala is approximately half the size of Ghana with a population of almost 15 million. Guatemala has the highest teenage pregnancy rate in all of Latin America and the rate is steadily increasing. The underlying factors are lack of education, poverty, and the prevalence of sexual abuse. According to Guatemala’s Human Rights Office, thousands of minors are victims of sexual abuse every year and 89 percent of the perpetrators are family members. The government has worked to address this issue with a campaign whose core message strongly communicates the fact that it is illegal to have sex with anyone younger than 14 years old.