PMC broadcast in Honduras from September to December 2012. Honduras has a population of eight million, which at current growth rates would double in 51 years.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Honduras for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households.Último Año’s website recorded 324,000 visits and 1.4 million page views.Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter. Último Añowon a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
Honduras is almost twice the size of Sri Lanka with a population of about 8 million people. Honduras has the highest homicide rate in the world, a rate six times of Chicago. In 2013, Honduras experienced 90 murders per 100,000 inhabitants. Gang violence and police corruption are two of the contributors to Honduras’ homicide rate, though, there are many underlying reasons such as lack of government resources to address the issue. Hondurans have little trust in the police to resolve and pursue justice for victims of crime, in fact, crime victims are 6.5 times more likely than non-crime victims to seek justice on their own rather than rely on the police.