PMC began working in Jamaica in March 2007. Jamaica is a country of approximately three million people with an annual population growth rate of 0.7 percent.
PMC broadcast a radio serial drama in Jamaica, Outta Road (“What’s Happening Out in the Streets”), to address many health and human rights issues, particularly addressing adolescents about reproductive health, drugs, and gang violence. The program was successful in spite of challenges due to funding cuts after the launch of the program resulting in disappointing changes to the broadcast schedule. The program spurred conversation, with 32 percent of listeners reporting that they discussed Outta Road with friends and 56 percent of listeners being motivated by Outta Road to seek services for issues such as reproductive health, substance abuse, parenting, parent-child relationships, sexuality, and conflict resolution.
2,909,714 (July 2013)
(PMC Baseline Research)
Jamaica faces a number of health and human rights challenges, such as an increasing incidence of HIV/AIDS, escalating violence in inner city communities, and one of the highest rates of teen pregnancy in the Caribbean with 75 percent pregnancies among 15-19 year olds being unplanned. Jamaica’s infection rate for HIV/AIDS is highest among youth ages 15-24.