PMC worked in Malawi in June of 2004. Malawi consistently ranks as one of the least developed countries in the world.
PMC went to Malawi in June of 2004 to provide a Malawi Sabido Workshop for key agencies that were interested in learning about PMC’s methodology to create a serial drama that addressed HIV/AIDS and reproductive health. In particular, the goals were to educate health surveillance workers, agricultural extension workers, police, soldiers, teachers, and others on the frontline of the fight against HIV/AIDS.
Malawi is a country about half the size of Uganda geographically with a population of almost 17 million located in southeast Africa. HIV/AIDS is a major problem in Malawi. One in ten people are infected. In 2004, President Muzulu revealed that his own brother had died of the disease, which coincided with the launch of a new national initiative to address the AIDS crisis. Response to the HIV/AIDS crisis is hindered by cultural perception of condoms and other reproductive health devices as unnatural and misinformation about the consequences of using contraceptives. Those with the HIV/AIDS are often stigmatized, resulting in people not wanting to know their status or not sharing their status. Poverty also remains a huge barrier to improved health and human rights with 74 percent of the population living below the international poverty line of US $1.25 per day. Population Institute has ranked Malawi the 16th most vulnerable state in their 2015 Demographic Vulnerability Report