PMC began working in Niger in February of 2006. Niger has the highest fertility rate in the world and its population will more than triple by 2050 if its growth rate remains unchanged.
PMC broadcast a serial radio drama in Niger reaching many people and effecting tremendous discussion and behavior change. Gobe da Haske (“Tomorrow Will be a Brighter Day”) was extremely popular throughout the country with a national survey after the initial broadcast reporting that 80 percent of respondents identified themselves as devoted listeners. That same national survey revealed that 67 percent of listeners had heard about exploitative child labor, compared to 28 percent of non-listeners and 55 percent of listeners had heard of child trafficking, compared to 28 percent of non-listeners.
Niger is a country with a population of about 19 million which is expected to triple by 2050. Niger has the third lowest ranking, 167 out of 169 countries worldwide, on the Human Development Index, and Population Institute has ranked Niger the 3rd most vulnerable state in their 2015 Demographic Vulnerability Report. Niger has the highest fertility rate in the world. Women average more than seven children.
Many parents find themselves struggling to provide for their many children, forcing children to leave their communities at a very young age in hopes of a better life or forcing their parents to sell them into slavery. These children often end up in situations where physical and sexual abuse is prevalent. More than half of Niger’s children are out of school, especially girls. Niger has the lowest female literacy rate in the world: 11 percent.