PMC broadcast in Panama from September to December 2012. Panama is home to 3.9 million people and, at its current growth rate, will double in population in 47 years.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Panama for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households.Último Año’s website recorded 324,000 visits and 1.4 million page views.Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter. Último Añowon a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
Panama is about a quarter of the size of New Zealand with a population of about three million people. Women are largely treated as subservient to men in Panamanian society. Violence against women, especially perpetrated by women’s partners, is extremely common in Panama. Women are paid lower wages than their male counterparts (despite their higher enrollment rate in higher education), encouraged to take lower paid jobs, and often experience sexual harassment while at work.