PMC broadcast in Paraguay from September to December 2012. Paraguay's population of 6.6 million people will double in 56 years if present growth rates remain unchanged.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Paraguay for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households.Último Año’s website recorded 324,000 visits and 1.4 million page views.Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter. Último Añowon a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
Paraguay is almost four times the size of Cuba with a population of six million people. More than 35 percent of Paraguayans live in poverty and 20 percent live in extreme poverty. Many work all day to earn a meager wage to try and survive and feed their families. Despite Paraguay’s recent economic growth, the wealth is not being spread evenly. The country’s impressive economic boom has been in the agriculture sector, which doesn’t provide many jobs. One percent of the nation’s landowner’s control 77 percent of the country’s arable land, signaling the country’s economic and social disparities.