PMC broadcast in Peru from September to December 2012. Peru's population of 31 million people will double in 72 years if current growth rates do not change.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Peru for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households.Último Año’s website recorded 324,000 visits and 1.4 million page views.Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter. Último Añowon a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
Peru is almost three times the size of Morocco with a population of about 30 million people. Peru’s rural-urban divide mirrors divides in poverty, indigenous and ethnic people’s treatment, and women’s rights. The poverty rate in urban locations in Peru is 17 percent compared with 53 percent in rural areas. Women bear the brunt of poverty, especially women who belong to indigenous and ethnic minorities such as Quechua speaking communities. Food insecurity is often a result of poverty. Indigenous women often take on the full responsibility of producing food for their families and represent about 80 percent of their family’s labor force resulting in rampant food insecurity among rural indigenous women and their families.