PMC began working in Uruguay in 2012. Its population has grown by 53% since 1950.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Uruguay for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households.Último Año’s website recorded 324,000 visits and 1.4 million page views.Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter.Último Añowon a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
(CIA Factbook, 2014)
Uruguay is approximately the size of Syria with a population of almost 3.5 million people. Uruguay’s environmental issues, such as water and air pollution, stem from a variety of sources – its farming practices, tannery industry, improper disposal of the country’s solid and liquid waste, and the cities of Montevideo and Buenos Aires increasing pollutants in Rio de la Plata. Most of the country’s vast grasslands are used primarily to raise cattle and the animal waste destroys other ecosystems and pollutes the water. Ninety-one percent of the country’s renewable water resources are utilized for farming.