PMC began working in Venezuela in 2012. Venezuela's population of almost 29 million would double in 56 years if the present growth rate remains unchanged.
PMC co-produced Último Año (“Last Year”) with MTV Latin America, which aired in Venezuela for one hour, five nights per week. Because it was broadcast on MTV Latin America, which broadcasts throughout much of Latin America, the estimated audience reach of this serial drama was 22 million households.Último Año’s website recorded 324,000 visits and 1.4 million page views.Último Año ranked #4 on MTV Latin America’s website, received 46,000 likes on Facebook and gained 12,000 followers on Twitter.Último Añowon a number of MTV awards, including TV production, musical theme, best finish, favorite antagonistic character, and best performance.
Venezuela has a population of almost 29 million that continues to grow each year. Venezuela suffers from chronic food shortages. Basic staples such as sugar, rice, milk are often hard to find at grocery stores. Paradoxically, the obesity rate is also rising in Venezuela. As food, especially healthy food, is in short supply and often expensive, families buy what they can afford. The food they can afford and access is usually highly processed and has little nutritional value. According to the World Health Organization 67.5 percent of Venezuelans over 20 years old are overweight and nearly 40 percent of Venezuelans are obese.