A Dade Ana Yi


PMC produced A Dade Ana Yi (“Truth Always Prevails”) in Nigeria. This 104-episode Hausa language radio show aired October 2016 through October 2017 in northern Nigeria.

A Dade Ana Yi aired twice weekly on 25 radio stations across 17 states in northern Nigeria. The Hausa language was chosen based on formative research that indicated Hausa is generally accepted and spoken in the Northern part of the country and easily understood by Nigerians of all education levels.

It was aired concurrently with Jangala, a Pidgin English drama broadcast across the southern half of the country. As with all PMC radio shows, A Dade Ana Yi was created using PMC’s radio show methodology.

"Wow! This is awesome. I love A Dade Ana Yi."

A Listener

Making A Difference

A Dade Ana Yi had an impact on listeners throughout Nigeria at individual and community levels, expressed through reactions from listeners. At the end of the program, research indicated the following results:


Family Planning

  • 28% of listeners had heard of female condoms, compared to 6% of nonlisteners
  • 31% of listeners had heard of IUDs (intrauterine devices), compared to 24% of nonlisteners
  • 75% know of a place to obtain family planning, compared to 55% of nonlisteners


Gender-Based Community Violence

  • 60% of listeners had stepped in to end a fight or help someone that was being attacked in the last six months, compared to 32% of nonlisteners
  • 70% of listeners agreed that it is wrong for someone to force a spouse/partner to have sexual intercourse or perform any other sexual acts against his/her will, compared to 66% of nonlisteners
  • 75% of listeners agreed that it is wrong to hit, slap, kick, or do anything to physically hurt his/her spouse/partner, compared to 72% of nonlisteners
  • 55% of listeners agreed that you aren’t safer and have protection if you join a gang, compared to 52% of nonlisteners


Motivation to Seek Care

  • A survey was completed at a local clinic during the broadcast period. Among populations interviewed, 10% of survey respondents reported that A Dade Ana Yi motivated them to visit the clinic.


60% of listeners had stepped in to end a fight or help someone that was being attacked in the last six months, compared to 32% of nonlisteners.

(Adjusted Indicator Report)


28% of listeners had heard of female condoms, compared to 6% of nonlisteners.

(Adjusted Indicator Report)


10% of survey respondents reported that A Dade Ana Yi motivated them to visit the clinic.

(Clinic Report)

Title: A Dade Ana Yi (“Truth Always Prevails”)
Format: Radio Show
Location: Northern Nigeria
Language: Hausa
Duration: October 2016 – October 2017

Download Nigeria Broadcast Map

Administrative Team:

Country Representative: Ephraim Okon
Program Officer: Joan Jeremiah
Program Officer II: Leo Pius Leo-Enin
Finance Officer: Lambert Essien
Administrative Assistant: Eugenia Wada
Driver: Boniface Jerome
Security Guard: Sunday Gregory
Office Assistant: Boniface Benjamin

Creative Team:
Producer: Aliyu Shehu Yakasai
Studio Technician: Bello Ibrahim
Head Writer: Rufai Dalhatu Bawa
Writers: James Sheshi, Ajeyet Jerry, Tijany Ahmed

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Korau’s Story

Korau, age 28, works in and co-owns a saloon with his best friend Maude. Korau is funny and talkative, but an easy target for Aljan, a powerful and violent gang leader who Korau can’t help but admire. Bullied into joining Aljan’s gang, Korau is eventually the victim of a brutal beating by a rival gang. He begins a romance with Safina, Aljan’s sister, but she too falls prey to gang violence—tragically killed by Aljan’s rivals during a massive conflict in an attempt to draw him out of hiding. After Aljan is imprisoned, Korau and Maude stage a peaceful rally. Maude is named leader of a community vigilante task force, and both are awarded scholarships for their contribution to creating peace in their community.

Issues this storyline addresses:

Auwal’s Story

Auwal, age 17, is a student who earns money cutting trees for his teacher Kasimu’s side firewood business. For a time he also finds work with Nuhu, an agriculture extension agent. Auwal enjoys the free meals and clean bathroom Nuhu always makes available to him, but when Auwal brings him firewood to cook with instead of the cleaner burning, but scarcer, kerosene he requested, Nuhu tells Auwal not to return. Auwal goes back to working for Kasimu, but many of the boys employed by him become ill from lack of sanitation and contaminated water on Kasimu’s property. Kasimu resists Nuhu’s advice to build a proper toilet due to the cost, until one of his own children dies from diarrhea. Nuhu takes Auwal back under his wing after Auwal suffers a nasty snake bite on Kasimu’s land, and the two become well known for their conservation work in the community. Kasimu continues his firewood business, but is nearly crushed by a felled tree and loses an eye as a result.

Mustapha’s Story

Mustapha, age 28, is an accountant for the local government. He has a high opinion of himself and doesn’t like entertaining viewpoints that conflict with his own. He discourages his wife, Suwaiba, from pursuing a career or any outside interests, and sometimes beats her when she displeases him.  Things begin to spiral out of control when, during a particularly violent outburst, his visiting sister and brother-in-law are drawn into the conflict as well. Mustapha is jailed for two days as a result. He loses his motorbike and a parcel of land through a series of poor financial decisions, but still refuses to allow Suwaiba any input. After she sells Mustapha’s generator because they are out of food, he beats her so badly she must be hospitalized. It is then he learns Suwaiba has miscarried a pregnancy, a great loss to the childless couple. Mustapha begins to amend his ways: he buys his wife a sewing machine and supports her new business. The violence ends, and in time, the couple learn Suwaiba is pregnant again.

Mado’s Story

Mado is a successful businessman and farmer who hopes to have many children to help run his businesses. But after six years of marriage to Hasiya, she has borne only one child, a girl, and is seven months pregnant with her second. She tires easily and relies on Mado’s mother, Tabawa, for help with the housework from time to time. Tabawa urges Mado to take a second wife who will bear all the children he wants. Sadly, there are complications and Hasiya’s baby dies a few days after delivery. Hasiya’s sister Talatu encourages the couple to use contraception to protect Hasiya’s health, but Tabawa insists to do so goes against their culture and religion. Mado takes a second wife, Karime, with six children from her previous marriage, and suddenly all seven are Mado’s financial responsibility. Karime and Hasiya both conceive soon after: Karime with triplets and Hasiya with twins! Mado is elated, but his happiness is short-lived. Karime remains in intensive care for an extended period after delivery. The twins survive delivery but Hasiya loses her life in labor. Consumed by grief and hospital bills, Mado loses nearly everything he owns in his pursuit of siring many male children.

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