Gugar Goge


PMC produced Gugar Goge (“Tell It To Me Straight”) in Nigeria. This 70-episode radio show aired June 2006 through February of 2007 in northern Nigeria in Hausa, the most widely understood language in that area.

Gugar Goge was broadcast in the northern Nigeria states of Kano and Kaduna on Radio Kano AM, Radio Nigeria-Kaduna, and Radio Kano FM.

As with all PMC radio shows, Gugar Goge was created using PMC’s radio show methodology.

Listen Now
See how Gugar Goge changed Hamlima's life

Making a Difference

PMC hired a local research firm to conduct an endline evaluation of the program, which is a standard best practice. However, PMC also rigorously analyzes the data to look for any signs of falsification. In this case, PMC analysis invalidated the endline. Therefore, the clinic monitoring conducted during the show is the only trustworthy data about impact, which included:


54% of fistula patients said that Gugar Goge motivated them to get services.

(PMC Clinic Monitoring)


47% of new reproductive health clients indicated they were listening to Gugar Goge.

(PMC Clinic Monitoring)

Project Information

Title: Gugar Goge (“Tell It To Me Straight”)
Location: Northern Nigeria (Kano and Kaduna States)
Format: Radio Show
Language: Hausa
Duration: June 2006-February 2007

PMC Country Administrative Team:
Country Representative: Tony Asanganeng


Kande’s story

Kande is a 12-year-old girl who lives in the small village of Karmo in northern Nigeria. Kande is respectful, smart, and pretty, but she is taken out of school and forced to marry an older man. Kande soon becomes pregnant. She has a long and difficult labor, with no antenatal care. As a result, her baby dies and Kande develops fistula. Her husband abandons her and her father and stepmother refuse to help her. Kande turns to her neighbor, who brings her to a fistula hospital. After her fistula is repaired, Kande speaks out about child marriage and becomes a community advocate for nutrition and prenatal care, so that no other woman will have to experience what she went through. Kande graduates from school and marries Biggy, a local soccer star.

Biggy’s story

Biggy is a 16-year-old boy who is best friends with Kamilu. One day Sabo, an older boy who likes women and drugs, decides to take Biggy under his wing. Kamilu dislikes Sabo’s influence, but Biggy decides to hang out with Sabo anyway. He soon adopts a lifestyle similar to Sabo, including having unprotected sex with multiple women. Biggy develops symptoms which he fears may be HIV. When he goes to the hospital, the doctor diagnoses him with an STD. Biggy continues to live like Sabo until they both get caught stealing for an illegal business. Biggy is sentenced to a month in prison while Sabo gets three years. Biggy finally realizes he needs to adjust his lifestyle and repairs his friendship with Kamilu. Biggy meets Kande at a soccer match and they eventually get married.

Issues this storyline addresses:

Lado’s story

Lado is a 35-year-old security guard. He and his wife have two children, an 11-year-old son and a 13-year-old daughter. Lado dotes on his son, but believes his wife and daughter are not equals. His wife has had many miscarriages, but Lado wants more sons. She gets pregnant again, but Lado doesn’t allow her to go to the clinic and Lado’s baby boy dies hours after his birth. Although money is incredibly tight, Lado decides to take a second wife. She’s soon pregnant, but she and his first wife insist that she have prenatal care. Lado’s finances get tighter and tighter, but he refuses his first wife’s suggestion that she work outside the home. He pulls his daughter out of school. The baby of the second wife is healthy, but it’s also a girl. A robbery at Lado’s work has everyone suspecting him because his finances are in ruin with the expense of the new wife and child. He gets suspended with no pay. Desparate, he accepts a loan, but it comes with the stipulation that he send his daughter back to school. His daughter enters an essay contest and she wins N10,000. Meanwhile, it’s revealed that Lado’s son and his friends were responsible for the robbery at his work. Lado begins to see that his wives and daughters are equal members of the family and have roles besides household chores and birthing children.

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