Nau Em Taim

Papua New Guinea

PMC produced Nau Em Taim (“Now is the Time”) in Papua New Guinea. This 208-episode radio show aired February 2011 through May 2013 in Pidgin, one of three official languages in Papua New Guinea.

Nau Em Taim aired twice weekly in Papua New Guinea on FM 100, the country’s most popular and far-reaching FM radio station. Nau Em Taim was one of two PMC radio shows airing at this time as part of the Millennium Development Goals Radio Campaign, for which PMC was an implementing partner for the United Nations. Echoes of Change was the other radio show airing in English, another one of the three official languages in Papua New Guinea.

As with all PMC radio shows, Nau Em Taim was created using PMC’s radio show methodology.

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Making a Difference

Nau Em Taim aired simultaneously with Echoes of Change (a radio serial drama in English) in Papua New Guinea. The two dramas have received attention from international press outlets, including The Economist, Airlines PNG, ABC Australia, NBC Radio in PNG, BBC Radio News, Radio New Zealand International, The Post Courier, and The National.

Clinic monitoring for the dramas revealed that:

• Listeners were 1.4 times more likely to seek domestic violence-related services than non-listeners at endline.
• Listneres were 1.6 times more likely to seek services for violence against wives than non-listeners.
• Listeners were 1.9 times more likely to utilize family violence-related services than non-listeners.
• Listeners were 2.8 times more likely to seek family planning services than non-listeners at endline.
• The percentage of individuals involved in clear cutting declined from 58 percent to 45 percent from pre- to post-broadcast.
• Listeners were 4.3 times more likely than non-listeners to seek environmental conservation services related to logging.
• Listeners were significantly more active than non-listeners in marine species conservation (22% vs. 8%).
• At the community level, activity in marine conservation was twice as likely, rising from seven percent to 14 percent.


Listeners to Nau Em Taim were 1.6 times more likely to seek services for violence against wives than non-listeners.

(Clinic monitoring)


Listeners to Nau Em Taim were 1.9 times more likely to utilize family violence-related services than non-listeners.

(Clinic monitoring)


Listeners to Nau Em Taim were 2.8 times more likely to seek family planning services than non-listeners.

(Clinic monitoring)

Project Information

Title: Nau Em Taim (“Now is the Time”)
Format: Radio Show
Location: Papua New Guinea
Language: Tok Pisin (Pidgin)
Duration: February 2011-May 2013

Administrative Team:
Country Representative: Betty Oala
Finance & Administration Officer: Amin Tony
Secretary: Corazon Dianne Allen
Promotions Coordinator:  Stella Posanai
Driver and Administrative Assistant – Rarua Vara
Administrative Assistant:  Marie Goro
Production Driver: Peter Vani
Cleaner: Rowena Morea

Creative Team:
Creative Co-Producer: Nadya Parascos
Technical Co-Producer: Ben Takap
Assistant Technical Editor: Moris Dennis Same
Assistant Producer – Steven Doe
Writers: Moses Miapa, Mercedes Dick, Tobby Jinga, Emmanuel Amala, Roslyn Kera, Elizabeth Kila, Winniefred Kote, Sara Mumugau, Eddie Solien, Clarinda Ogai, Lillian Bago, Norahlynn Charles, and Maximillian Wabi

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Avia's story

Avia is a smart 18-year-old girl who lacks self-confidence. She looks up to her older sister Luana who is the star of the soccer team and the most popular girl in school, but Avia feels like she can never be her sister’s equal. Avia is swept off her feet by Luka, a smooth talking and confident young man who introduces her to partying, drinking, and unprotected sex. All of these factors begin to take their toll on Avia’s performance in school, health, and her relationship with her family. Avia has to fight the temptation of Luka and his fast-paced lifestyle. As she does this, she repairs her relationship with Luana and the rest of her family, becomes stronger, and realizes that she can achieve her dreams.

Tomaru's story

Tomaru is a 35-year-old widow living in a coastal village with his two children. He dreams of providing them with a good education so they can succeed in life. Tomaru is a skilled fisherman, but meager catches make it difficult to provide for his family. One day Tomaru meets an unskilled fisherman who uses illegal dynamite fishing to earn large catches, but these practices destroy the underlying reefs. Just as Tomaru is debating using illegal dynamite fishing to provide for his family, he meets a beautiful young marine biologist named Oini. She is searching for dynamite fishers to punish them. As Tomaru and Oini fall in love, Tomaru must make the toughest decision of his life. Should he partake in the illegal dynamite fishing in order to provide for his sons, or should he help the love of his life bring the dynamite fishers to justice? In a series of dramatic events that includes a devastating flood, Tomaru eventually chooses to help Oini, protect the seas that have been such a part of his life, and he finds a way to provide for his sons.

Pita's story

Pita is married to Mundi, a strong-willed woman, and they have a daughter named Agnes. Pita wants to be a kind and gentle husband, but he has trouble controlling his violent temper. Although domestic violence is a societal norm, Mundi stands up for herself. She joins other local women in a community group to encourage women to read, and eventually the group takes a stand against society’s acceptance of violence against women. Meanwhile, Agnes is attacked on her way to school and is nearly raped. Infuriated, Pita wants to remove Agnes from school to stay home and perform traditional housework. Mundi and Agnes both realize the importance of an education and stand up to Pita. Mundi’s group works to protect girls on the way to school because it’s clear that someone in the community is trying to abduct and rape young girls and they succeed in capturing the culprit. Pita realizes that Mundi and Agnes are equals and he works to repair his relationship with his wife and daughter.

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