PMC produced Siñalamba ("Breaking the Barrier") in Zambia. This 156-episode radio show aired from January 2019 to July 2020 in Lozi, one of Zambia's official languages.

Siñalamba released two episodes each week, with additional reruns for each episode. It aired on various community stations in Western Province. The broadcast areas have Lozi as the most widely spoken and understood language. We addressed child marriage, family planning, reproductive health, HIV/AIDS, and gender-based violence.

As with all PMC shows, Siñalamba was created using PMC’s methodology. 

Making a Difference

PMC started working in Zambia in 2018 as part of The Community Radio Program to Improve the Health of Women and Children. The three-year project included the production of two new unique radio shows and accompanying mass media campaigns. Supported by the United States Agency for International Development (USAID), the broadcasts encouraged behavior change around crucial health and social issues in five Zambian provinces. Kwishilya was broadcast in Muchinga, Luapula, Northern and Central Provinces and Siñalamba was broadcast in Western Province.


41.8% of Zambians (aged 15-49 women and 15-59 men) in the target broadcast provinces (Central, Luapula, Muchinga, Northern) listened “weekly” to Kwishilya. This amounts to an estimated 659,440 weekly listeners.

(PMC Endline Data)


Using the estimated audience of 659,440 and the total program cost, the cost per regular listener for the entire drama is approximately $2.12.

(PMC Endline Data)


92.2% of Siñalamba listeners approves of couples using a family planning method to delay or avoid pregnancy.

(PMC Endline Data)


79.8% of Siñalamba listeners discussed family planning with their spouse or partner in the last six months.

(PMC Endline Data)


Siñalamba listeners were 1.49 times more likely than non-listeners to be currently using a family planning method.

(PMC Endline Data)


Siñalamba listners were 1.22 times more likely than non-listers to agree with the statement, "Girls should be encouraged to complete their secondary education or higher — even after childbirth.”

(PMC Endline Data)

Project Information

Title: Siñalamba (“Breaking the Barrier”)
Format: Radio Show
Location: Zambia
Language: Lozi
Duration: January 2019 – July 2020 

Administrative Staff:
Country Representative: Charles Kalonga
Technical Assistant: Eric Chiyombwe
Finance Assistant: Rabecca Sinyangwe
Administrative Assistant: Natasha Mwansa
Driver: Moses Mapundu 

Creative Staff:
Producer: Derrick Likolo
Studio Technician: Zamba Anamela
Head Writer: Victor Moola

News Related to this Project:

United States Extends Support for Radio Series on Maternal and Child Health

April 9, 2021 — The United States Agency for International Development (USAID) Zambia has extended its support for two popular radio shows... Keep reading.

On the Airwaves and in the Homes of Zambians: The Impact of Kwishilya and Sinalamba

February 15, 2021 — In 2020, two popular Zambian radio shows ended – storylines were wrapped up and characters made their final... Keep reading.

Bringing a New Sound to Siñalamba

May 20, 2019 — Every good show has to have great music. It sets the mood. It transports our minds to particular... Keep reading.


Tabo's Story

Tabo is a 25-year-old woman married to Mwenda Simushi. They live in Sitondo village with two children and Tabo is six months pregnant. She’s a house wife and her husband is poor. They have very little as a family, but she feels the children and her family practice good nutrition. In spite of this belief, her children are stunted in their growth and she constantly worries her. It will take Tabo time, and scary circumstances, to realize that different types of food hold different nutritional value. Her children don’t have a balanced diet — and their lives are being impacted.   

Issues this storyline addresses:

Lumenyo's Story

Lumenyo is a 19-year-old boy living with his father and mother at the Matuya Primary School where his father is working as a teacher. Lumenyo is the only male child, and as such he is expected to do very well at school. He tries, but it’s hard when his best friend, Nyunganois, is always doing things that are so much fun – and that get them into so much troubleLumenyo has a number of sexual relationships. One of his partners, Rose, dies because of pregnancy complications. Seeing this happen to Rose, plus contracting an STI, Lumenyo begins to understand the risk of his actions. If he changes his ways, will this be enough to get the affection of Zwelo (a girl he has been chasing for a long time)?

Issues this storyline addresses:

Lulu's Story

Lulu is a 17-year-old girl that lives with her mother. Her mother, a police officer in Kanangelelo Police Camp, wants Lulu’s future to be better than today. She wants her to be highly successful and well to do. It’s a good plan, but Lulu is highly influenced by her friend Kando, a girl who enjoys men and trying to obtain the luxuries of life. The influence of her mother and Kando are significant and place her in many different situations, but only Lulu can determine her future.

Issues this storyline addresses:

Libongani's Story

Libongani is a 32-year-old man married to his wife Mbaita with three children. He is a fisherman and a subsistence farmer who lives in Siloko village in Nandunga an area in the Barotse plains. He mistreats his wife, treating her like property that he manages according to his feelingsHe suffers several consequences because of his ill-treatment of his wife and lack of respect for women. In one instance Libongani physically assaults a girl which lands him in hot water as the case gets reported to the Police. Libongani will either need to learn from his mistakes or his violent path will likely become worse  as will the consequences.

Issues this storyline addresses:

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