Yam Yankré

Burkina Faso

PMC produced Yam Yankré (“The Choice”) in Burkina Faso. This 156-episode radio serial drama aired September 2012 through March 2014 in Mooré, which is one of the two major languages in Burkina Faso.

Yam Yankré aired on 22 community radio stations across Burkina Faso, as well as on Radiodiffusion Télévision du Burkina (RTB). It was one of two PMC radio serial dramas on the air at that time. Hεrε S’ra was also airing in the Dioula language. Clinic monitoring estimated the combined listenership of these two programs at six million people. The radio broadcasts included weekly listeners’ contests in which listeners were quizzed on the storylines and issues they address. In just two months, there were 3,797 listeners who called in for the contests.

As with all PMC radio serial dramas, Yam Yankré was created using PMC’s serial drama methodology.

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Making a Difference

Yam Yankré aired simultaneously with Hεrε S’ra (a radio serial drama in Dioula language) in Burkina Faso and clinic monitoring estimated the listenership at six million people. Research on the impact of Yam Yankré and Hεrε S’ra revealed that the cost per regular listener (listened at least once per week) was $2 US. A gentleman also walked to PMC’s Burkina Faso office to share his incredible personal story of impact from listening to Yam Yankré. PMC suspected the dramas would be highly powerful when 3,797 listeners called into the weekly listeners’ contests during the first two months Yam Yankré and Hεrε S’ra were on the air.

Clinic monitoring during the programs’ broadcast found that approximately one third (32%) of new family planning and reproductive health clients surveyed in the clinic monitoring said they came because of a radio program. Of those, more than half (52%) said Yam Yankré or Hεrε S’ra (or both) motivated them to get services. Endline research also showed that listeners to Yam Yankré and Hεrε S’ra were:

• 1.8 times more likely than non-listeners to state that women in their family participate in decisions regarding the education of children.
• 2 times more likely than non-listeners to state that the practice of female genital mutilation should disappear
• 2.2 times more likely than non-listeners to disagree with the belief that female genital mutilation results in social acceptance for a girl.
• 1.5 times more likely than non-listeners to state that a baby should be put to the breast within one hour of birth.
• 2.2 times more likely than non-listeners to say that it is possible for the virus that causes AIDS to be transmitted from a mother to her baby during pregnancy
• 1.5 times more likely than non-listeners to say “yes” when asked “Do you sleep under a mosquito net?”
• 1.6 times more likely than non-listeners to have ever given ready-made ORS to a child suffering from diarrhea
• 2.3 times more likely than non-listeners to say “yes” when asked “Does the use of improved cook stoves save money and protect local forests?”

1.8X

Listeners were 1.8 times more likely than non-listeners to say have been tested, voluntarily, for HIV.

(Endline Research)

1.5X

Listeners were 1.5 times more likely than non-listeners to state that a baby should be put to the breast within one hour of birth.

(Endline Research)

1.8X

Listeners were 1.8 times more likely than non-listeners to state that they intend to use a modern method of contraception in the next 12 months to limit the number of children.

(Endline Research)

Project Information

Title: Yam Yankré (“The Choice”)
Format: Radio Serial Drama
Location: Burkina Faso
Language: Mooré
Duration: September 2012 – March 9, 2014

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Download Yam Yankré Fact Sheet

Administrative Team:
Country Representative: Moussa Dadjoari
Technical Assistant: Grégoire Kaboré
Administrative and Finance: Adama Rabdo
Administrative Assistant: Awa Bambara
Driver/Office Assistant: Mouboé Bationo

Creative Team:
Producer: Alassane Dakissaga
Studio Technician: Yacouba Kanou
Writers: Issaka Luc Kourouma, Michaël Djiguemde, Aminata Kabore, Laurentine Bayala, Ousséni Ouedraogo

News Related to this Project:


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Storylines


François’ Story

François is 28 years old.  He and his wife live with his uncle. François dreams of becoming a great farmer and businessman, but the bills are mounting because François’ wife, Monique, is pregnant again. She became pregnant much too soon after the birth of their last child and is experiencing numerous complications. The baby is born three months premature and is extremely fragile. The midwife advises that the child go on a respirator. François, desperate for money, asks his uncle for his part of the inheritance, but his uncle has confiscated it. François goes to the police, but despite all his efforts, the newborn dies and then François must fight to save Monique’s life. She has been greatly weakened by the closely spaced pregnancies. When Monique recovers, François realizes the merits of family planning.  The court orders his uncle to pay the inheritance, and François is able to realize his dream of having his own farm. Because they now use family planning, Monique grows stronger each day.


Biba’s Story

Biba is a young mother and teacher. She has dreams of becoming an inspector of elementary education. To reach her dreams, she takes night classes to prepare for the exam. Her stepmother, Tenfinsi, who takes care of the children while she’s at class, does not approve her coming home late and not contributing more to the household. Biba gets pregnant again, but she has a miscarriage. The doctor suggests she wait a year to have another baby and offers her contraceptives. She doesn’t use the contraceptives and becomes pregnant again soon after. The doctor warns Biba of the risks of anemia and malaria, but she neglects his help. She soon finds herself in the hospital with bills to pay. Her baby is born underweight and with acute diarrhea. Biba still wants to attend night classes, so she turns to her friend for the care of her baby, but the baby almost dies. Seeing the dream of becoming an inspector of elementary education disappear, Biba becomes a supporter of family planning and creates a nutrition rehabilitation center to recruit, train, and mentor women. She becomes esteemed in the community, develops a sustainable income, and is able to support her children.


Talato’s Story

Talato and her husband, Tirago, have three daughters. Tempoko, Tirago’s mother, is a circumcisor and circumcises the oldest of the girls.  This involves sewing shut the vaginal lips, a culturally accepted practice for young girls called female genital mutilation.  It’s psychologically and physically harmful for the girl, who develops numerous complications resulting from the circumcision. Tirago blames his wife for their daughter’s difficulties and they begin to fight. Tempoko, the grandmother of the young girls, wants to do the same to their other two girls, and convinces her daughter-in-law to do the circumcision of her second daughter herself.   Talato succumbs, circumcises the daughter, and she dies after severe bleeding. Tempoko still insists that the third daughter must go through with the procedure, but now Talato refuses.  A nurse from the local clinic lends Talato money to start her own business and Talato works with the nurse to spread awareness about the harmful effects of female genital mutilation. Talato saves enough money to send her oldest daughter to the hospital to help her mend from the female genital mutilation. Meanwhile, Tempoko is sent to prison for her work in female genital mutilation.

Issues this storyline addresses:

Djibi’s Story

Djibi is a 20-year-old student who tries to imitate his friend Too Pac. Too Pac is popular, but he also does poorly in school, disrespects women, drinks alcohol, and is involved in illegal activities. Djibi gets gonorrhea from a sexual partner and has to ask his father for money for the medicine. Then, Djibi gets his girlfriend pregnant. Too Pac tells Djibi to pressure her into an abortion, which he does.  His friend Sonia helps him find a job as an office clerk. Too Pac gets HIV/AIDS and Djibi finally realizes he doesn’t want to be like Too Pac and chooses to get help for his alcoholism and begins school again. Sonia gets a good job with a nongovernmental organization and later gets a scholarship to study abroad.   Djibi decides to work to spread awareness about the risks of his former lifestyle, especially risky sexual behavior.

Issues this storyline addresses:

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